URL Shortener with tracking in Google Analytics

URL:

Google Analytics Tracking Code: e.g. UA-xxxxxx-x

 

What's driving your traffic? Adverts, Email or Social Media?

IDmyURL is a URL shortening tool that places you in control. We figured you don't need another way to understand what's driving your traffic. You're probably already using Google Analytics, so isn't one analysis tool sufficient?

We thought it would be cool if you could measure the impact of Twitter on your website using Google Analytics. Extra tools aren't what you are looking for. You just want information to direct your web strategy, right?

So we didn't invent another analytics tool to report your short URL's in Twitter. IDmyURL identifies your URL's and uses Google Analytics to analyse the results!

In an online world everything can be measured, can't it?

  • Website activity can be analysed
  • Email communications monitored
  • Social media, the power of referral links is increasing and is measurable too

By combining all three into an integrated online analytics platform, you can focus on:

  • Understanding customer and visitor interests
  • Directing design and content to attract potential customers
  • Customer conversion, revenue generation and more profit

Short URL Examples

VisitsURLDescription
121 http://www.information-drivers.com/the_data_surgery.php Struggling to build a report -> Data Surgery
48 http://www.themarketingcompass.com/events_masterclass_july22_2009.php Marketing Compass - Customer Attraction
117 http://www.hwconnections.com/ High Wycombe Connections Club
142 http://twtpoll.com/r/jszbhv Poll - Do you use Google Analytics
76 http://www.information-drivers.com/the_data_surgery.php The Data Surgery

Free trial - See the impact of Twitter traffic on your website!

Start my free trial

Phone: +44 (0) 1494 871 342

Features

Track Social Media URL’s (Twitter, Facebook, etc) within Google Analytics.

Define descriptions and categories to associate with those URL’s and so enable meaningful analysis e.g. what is the performance of URL’s place in Twitter vs. those in Facebook? Which URL’s generated most traffic?

Measure the performance of any URL used for on-line marketing e.g. Extend email communication tracking, measure those embedded URL’s within Google Analytics too!

Ultimately, identify the impact of Social Media on your on-line marketing strategy e.g. which of your Tweets, etc deliver the best customer conversion!

How it works

Shorten a URL for use in Twitter or any other Social Media activity - enter the URL, your Google Analytics tracking code and optional fields: Category, Action and Label. These options are used for tracking events in Google Analytics.

Use your shortened URL in your Tweets and when your Followers click the referal link, a page view will be automatically recorded in Google Analytics.

If you'd like to understand the results in more detail, enter the additional fields (Category, Action and Label) you can then analyse Events within Google Analytics. For example you can analyse the most successful Categories to see which are most successful.

(You will need to know your Google Analytics tracking code e.g. 'UA-123456-7'. You can find it in the content of your web pages. Just right click on a web page, view the source and at the bottom will be some Google code with the reference you need.)